Creativity Unpacked
Nicole Velik
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Ben Cooper - The Importance of Creative Collisions, Unpacking Clever Buoy - The Idea that Won Big at Cannes Lions and Getting Creative in the Metaverse with NFTs.
• 65 minIn this episode I'm speaking with my good friend Ben Cooper. He is the Group Innovation Director for M&C Saatchi and the Founder of Tricky Jigsaw, their innovation capability. Ben and I share a passion for all things creativity and innovation. Every time I meet up with Ben, I learn something and this chat was no exception. He's one of the smartest, most interesting and humble people I know. He has had such an interesting life and career journey and he's worked on some incredible innovations. I can't wait for you to hear us unpack some of these epic ideas such as the infamous Clever Buoy - an idea that started from one Brit's fear of sharks ended up solving a global problem and winning the coveted Titanium Lion at Cannes amongst many other accolades. You'll also hear about the brilliant work Ben has done for Uber. Rather than just hand them ideas, Ben and his team created a tool that helps Uber's employees generate their own ideas, stay creative and disruptive. Ben is also really into technology so brace yourselves as we dive into how you can get creative in the Metaverse, with NFT's and blockchain. Ben points out that with NFTs, Creatives have an incredible opportunity right now to create and get paid for their work in a way they haven't before. This chat was really inspiring. I hope you enjoy it! You can find Ben here https://www.trickyjigsaw.com And you can find me here theideasbodega.com.au
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