Creativity Unpacked
Nicole Velik
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Beck Feiner - When Ideas Go Viral, Lessons from Advertising And The Power Of A Great Insight
• 37 minIn episode 4 of Creativity Unpacked, I speak with Beck Feiner. She's an illustrator, designer and author living in Sydney Australia. Her illustrations, stories and memes shine a spotlight on social issues and tap into what's going on in society at the time. We dive into one of Beck's most brilliant ideas that went viral, The Aussie Legends Alphabet. She got so bored with the generic material and design out there that she created her own alphabet for kids. Instead of A is for apple and B is for banana, Beck created something truly legendary, A is for Adam Goodes, B is for Bob Hawke, C is for Cathy Freeman etc. This brilliant idea went viral, earned Beck a book publishing deal and propelled her career as a full time illustrator. Beck lets us under the bonnet and she shares some of the creative techniques that she learned working in advertising, lessons that she still uses in her daily creative practice. You can find Beck on instagram at www.instagram.com/beckfeiner_illustrations And you can find me, Nicole Velik at www.theideasbodega.com.au
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