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Beetle Moment Marketing Podcast

Emily Binder

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034 - Unilever’s Voice Marketing Play on Spotify

• 5 min

Not every marketing activity needs directly measurable ROI. Most branding tactics have never had clear ROI. But they're still important. Early voice-enabled ads like Unilever’s AXE ad on Spotify hint at the wide open space for a new, frictionless way to access sponsored content or helpful information from a brand. Click here for full show notes. Spotify’s feature, which debuts today, will only work if the person listening has their microphone enabled, the company says. A listener saying “Play now” when prompted by a specific AXE audio commercial from Unilever will cause the streaming service to play a curated playlist from the brand (which come with commercials). Afterward, the mic is turned off, Spotify says. -AdAge, "Spotify debuts voice-enabled audio ads with Unilever" Subscribe to this podcast:NEW: 1-click to subscribe or play this podcast in your native podcast app! or enter: bit.ly/playbm in your browser See acast.com/privacy for privacy and opt-out information.

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