Beetle Moment Marketing Podcast

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064 - Jason Fields: Combining Voice and Visuals - Multimodal

Jason Fields is Chief Strategy Officer at Voicify, a top CMS (content management system) for designing voice experiences on Alexa and Google Assistant. Jason and Emily discussed the meaning of multimodal design for voice assistants and why this kind of conversation design matters. How can brands create experiences for customers to interact with a voice assistant from different devices with varying screen sizes or no screen at all? It’s all about context. Overall, the question becomes: How do we connect and organize a variety of communicable assets in a way that meets basic (and reasonable) audience expectations? Jason and Voicify have created a free downloadable guide about modality for brands. Hosted on Acast. See acast.com/privacy for more information.

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  077 - Six Podcasts You Should Hear and Voice Marketing Sampler

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  076 - Neophilia: Obsession with the New

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  075 - Kate Bradley Chernis: When You Have No Off Button

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  074 - Robert Sofia: What Your Brand Should Say on Social Media

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  073 - Mikal Abdullah: Problem Solving With a Jiu Jitsu Master

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  072 - Tess Neudeck: What Podcasters Should Know

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  071 - Wall Street Booyah: Fintwit on Twitch with John Andrews - Video

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  070 - John Andrews: Retail Just Advanced Five Years - Marketing Post-COVID

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  069 - Steve Pratt: Podcasts - Your Brand's Unfair Advantage

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  068 - Perth Tolle: Free People, Strong Markets

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  067 - JJ Ramberg: Goodpods - What Your Friends are Listening To

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  066 - Audrey Hall: From Cash to Fintech - Brightwell

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  065 - Alison Greenberg: What's in a Name?

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  063 - Michele Arnese: Why Brands Need Sound

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  062 - Amit Dogra: Voice AI in Finance: Alexa at Sanctuary Wealth