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Beetle Moment Marketing Podcast

Emily Binder

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065 - Alison Greenberg: What's in a Name?

• 33 min

Alison Greenberg is a naming expert, brand strategist, and verbal designer. Alison explained her approach to naming products and brands with a few great examples from fashion to CBD. Plus, should voice assistants have a gender? And what makes a good chat bot? This episode is so neat because it has good old branding, voice and conversation design, startups and women creating long-needed products for women, and the keys to designing a great chat experience for your customers or audience. See acast.com/privacy for privacy and opt-out information.

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