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Beetle Moment Marketing Podcast

Emily Binder

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032 - Simple Works: Voice Marketing for Brands with Michelle Excell

• 8 min

My SXSW interview with Michelle Excell of The Antipodean. Michelle is an innovation strategist in the emerging technology space. Show notes and timestamps: What is an Antipodean? 01:41 Discussing voice and Michelle’s clients: what are you noticing with recent briefs? 02:25 Brands are interested invoice but unsure where to start 02:40 Some agencies are jumping in head first   04:15 Brands must start somewhere: they should start small with voice marketing and smart speakers 04:50 Consider voice or AI within chat bots or retail where people will spend more time 5.08 Find contextual places where customers really interact 05:14 Is it worth doing a single use or delightful skill or should skills be intended for repeat use? See acast.com/privacy for privacy and opt-out information.

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