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Beetle Moment Marketing Podcast

Emily Binder

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028 - Curating Customer Experiences with Voice Assistants - Jon Chu

• 12 min

If you are a food brand (like an FMCG such as cereal or canned food, or like food delivery such as Uber Eats), what should you consider in creating a voice skill for Alexa, Google Home, etc.? Why A.I. isn’t the best term, but curated intelligence is more apt. Intent matters. Focus on solving one particular customer problem at a time. Mentioned: Domino’s AnyWare Betty Crocker Alexa Skill The Alexa Conference 2019 (read Emily's wrap-up and see photos and videos) Voice Summit 2019 See acast.com/privacy for privacy and opt-out information.

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