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thelotco business podcast- build your profitable product business

Melissa Robbins

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5 key metrics you should be tracking on your Shopify website.

• 21 min

Numbers, numbers, numbers. Data, data, data.  Is this the moment you stick your fingers in your ears  and try to ignore me? Numbers and data don't lie. But what should you be looking at?  What do they mean?  What should they be?  And how can making small changes in each of these numbers have a huge overall impact on your bottom line? I was talking data in my Mastermind this past week and that inspired this episode.  I wanted  to share what I believe are the most important metrics to know if you have an e-commerce store.  These 5 metric are ones that you should almost know or track regularly in your e-commerce business. Let's dive into what the heck all those acronyms actually mean! Conversion rate (CR), AOV, RCR... Listen to this episode, go check your shopify analytics to see how you rate against industry standards The links mentioned in the episode: Grab the link to 15 ways to attract traffic to your website. 5 day boost your numbers series   And if you want a Roadmap to Building  a Profitable Product Business head here for directions! I'm Mel! from  @thelotco The girl who fell in love with business. Former Lecturer of Fashion Business with over 25 years in Retail and Wholesale, I have done it all. I’ve built two multi-million dollar product businesses that I’ve since sold, I’ve owned a retail store, I’ve been a buyer for big brands, I’ve been a seller, I’ve exhibited at over 50 trade shows, I’ve worked with 100's of brands to help them grow to over a million in sales, and I’ve taken all of my knowledge and distilled it into easy-to-follow practical business advice to help you confidently take the next steps in your product-based business in order to grow your business to consistent five-figure months and beyond.  Find more details at https://www.thelotco.com.au/ I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/freewebinar And if you want a Roadmap to Building a Profitable Product Business head here for directions! Find more details at https://www.thelotco.com.au/ Business Coach teaching creative business women how to build a scalable and profitable million-dollar product business. Over 25 years in Retail and Wholesale Sales and Marketing. Grab my 8 step checklist on building a profitable product business.

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