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thelotco business podcast- build your profitable product business

Melissa Robbins



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10 things to help you build your Email list as a product based business.

• 21 min

I am sure you have heard the call.  Build your email list. It is something you own.  You are in control. Unlike your Instagram following or Facebook audience.  Don't be a slave to the algorithm. Send emails instead (or as well 😀).  Email marketing gets you an average of $42 in sales for every $1 spent!! Now that is a good ROI -right? And customers want to hear from you!! BUT you need a list for that to actually work.  So how do you build a list? It is harder to have a lead magnet (a reason for people to sign up often a free download for service-based businesses) when you are a product based business.  And not everyone wants to or can afford to offer a 10% discount incentive. In this episode, I take you through 10 things you should be doing to help you build your email database or customer list.  And also some ideas on what to create to incentivise that signup!! Don't be boring!! If you want to sign up to my mailing list so you get FUN things from me and ways and ideas to grow your business then use this link here. If you want to explore what fabulous free guides and info. I have head to Want to find out how we can work together? I have a new short intro course to help you bring in more sales. Head here to find out more Or you can work with me 1 on1 as a Business Coach by booking here. Follow along on Instagram at @thelotco I'm Mel Robbins! from @thelotco Register for my FREE webinar here And if you want a Roadmap to Building a Profitable Product Business head here for directions! Find more details at Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business. Over 25 years in Retail and Wholesale Sales and Marketing. Grab my 8 step checklist on building a profitable product business.

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