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thelotco business podcast- build your profitable product business

Melissa Robbins



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5 things to do in your business before you start Facebook ads.

• 17 min

So you think you just need Facebook ads and everything will be ok?  Before you start throwing money at an ads manager have you done all these things in your business first? Today I am listing out 5 things you should know, be doing, or have set up in your product-based business or e-commerce store before spending a cent on any ads. These are things that every eCommerce business owner should be doing.  It is worth getting someone to help you with them or you DIY'ing these things so that every dollar you do spend on facebook (or Instagram) ads is going to give you a really good ROI (return on investment). Set these up or understand these aspects and then you can go ahead and spend up (I love Facebook ads by the way but only when you are ready!!). If you want help with understanding your numbers - increasing your (average order value),  improving your conversion rate (as well as abandon cart rate), boosting that RCR (return customer rate) then sign up to my 5 day series to increase your numbers. Head here to find out more or go straight to get started at I mentioned the all-in-one list for how to improve your Shopify stores SEO. Shopify SEO guide Google keyword planner can be found here. I have used Sam from Social Sauce for facebooks ads.  Tell her. you sent me. @therealsocilasauce  or Want to work with me as a 1 on 1 Business Coach or Mentor?  Head to my website to see if I have any spaces available.  I'm Mel Robbins! from @thelotco Register for my FREE webinar here And if you want a Roadmap to Building a Profitable Product Business head here for directions! Find more details at Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business. Over 25 years in Retail and Wholesale Sales and Marketing. Grab my 8 step checklist on building a profitable product business.

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