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The Knowledge with David Elikwu

David Elikwu



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38: Making startups pop with Arielle Jackson

• 79 min

David Elikwu speaks with Arielle Jackson, who is the marketing expert in residence at First Round, and also an amateur jewelry maker. Arielle built a well-storied career working in marketing at Google, Square and Cover. Now she’s a force multiplier at First Round, helping startups pop! She’s also teaching a course on Maven called Startup Brand Strategy. 📜 Full transcript: 📹 Watch on YouTube 🎙 Listen to your favourite podcast player 👤 Connect with Arielle Jackson: Twitter profile: @hiiamArielle LinkedIn: Arielle Jackson Maven: 🗣 Mentioned in the show: Rory Sutherland Alchemy Robert Cialdini Influence Dr Harvey Karp The Happiest Baby on the Block Mike Maples Jr. Malcolm Gladwell Google Square First Round Josh Koppelman Seesaw Brett Berson Chris Lochhead Reid Hoffman The Startup of You The Alliance 👨🏾‍💻 About David Elikwu: David Elikwu FRSA is a serial entrepreneur, strategist and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter. Twitter: @Delikwu / @itstheknowledgeNewsletter: https://theknowledge.ioWebsite:,Podcast: 🚀 Career HyperdriveCareer Hyperdrive is a live, cohort-based course that helps people find their competitive advantage, gain clarity around their goals and build a future-proof set of mental frameworks so they can live an extraordinary life doing work they love. During this course, you will make the leap from 'going with the flow' to actively crafting your journey. And you’ll join a community of ambitious peers who will hold you accountable for betting on yourself. 🧭 The KnowledgeOn The Knowledge Podcast you’ll hear from the best and brightest minds in business, entrepreneurship, and beyond. Hosted by writer and entrepreneur David Elikwu, each episode features in-depth interviews with makers, thinkers, and innovators from a variety of backgrounds. The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity and business, all designed to help you think deeper and work smarter. Website: Podcast: Support this podcast at —

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