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#268: From PR agency to Head of Marketing & Comms at Sail GP
• 67 minMeet Olivia Hogan, Head of Marketing and Communications for the Asia Pacific at Sail GP. You might remember Liv from episode #256 on the ground at the Saint-Tropez Sail GP regatta, where we went behind the scenes of the most exciting and action-packed race on water. Liv’s role is crucial in growing the fan base and brand awareness all around the world in their breakout season. In today’s episode, Liv dives into the marketing and comms side of SailGP, the challenges she has faced in getting to where she is, what a day in her life looks like, and the skills needed for her job. If you want evidence of how to travel the world and work in sport, need help navigating your career direction, or want to hear about job opportunities at SailGP, press play and tune in - enjoy! In todays episode we cover: (00:00) Introduction (04:13) Community Update (08:05) Welcome Liv (10:56) Quick Fire Questions (20:27) Liv’s favorite parts of her role at Sail GP (25:13) How a Sail GP season is structured (28:33) The ownership structure in Sail GP (32:02) How Liv landed her role at Sail GP (38:57) Challenges Liv has faced in her career (42:50) Specific KPIs Liv’s team works towards (48:11) Liv’s role on Race Day vs Non-Race Day (55:12) Skills that have helped Liv in her career (58:06) Liv on looking at a career in Sailing over other major sports (01:02:15) ASK SPORTSGRAD Additional episodes you may enjoy 👇#22 - Hayley Hamp (Collingwood FC) - How to launch a career in sports marketing #256 - Meet the Sail GP staff on the ground in Saint-Tropez Want to stay up today with all the new podcasts, events, and blogs to help you get a job in sport? 👉 Subscribe to the SportsGrad Newsletter Need help landing a job in sport? 👉 Become a SportsGrad Member Want to hire the best grads in sport? Let us help you recruit. 👉 Help me recruit talent If you want to learn more about us, connect with us on LinkedIn! Reuben Williams Ryan Walker SportsGrad Instagram TikTok This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at www.deakin.edu.au Thanks for listening! You’re all legends. Hosted on Acast. See acast.com/privacy for more information.
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