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The SportsGrad Podcast

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#307: CODE Sports, Digital Producer | Jessica Robinson

• 42 min

Meet Jessica Robinson, Digital Production Specialist at Code Sports. With a knack for storytelling, Jess blends digital media, journalism, and creative production to craft engaging sports content. From managing social media strategies to enhancing audience engagement, she’s driving Code Sports’ growth in the competitive sports media industry. Previously, Jess honed her skills in roles with Basketball Australia, the Australian Grand Prix Corporation, and the Australian Open, bringing expertise in journalism, public relations, and digital production. If you’re looking for insights into breaking into the sports industry, networking effectively, and mastering the digital skills demanded in today’s market, Jess’s journey offers a roadmap. Learn how she turned challenges into opportunities and leveraged her skills to make her mark in the sports world. We cover: (11:32) Jessica's interview with SportsGrad at the Aus GP (13:37) Quick Fire Questions (18:04) Jessica's role at CODE Sports (23:33) What KPIs journalists work towards (25:59) Jessica's career journey (29:25) Challenges people face in getting a job in sport (31:23) How Jessica sought career direction (35:18) How Jessica's Resume stood out from the rest (40:19) Jessica's advice to her younger self * If you like this ep, give these a go next: #302: Paris 2024, Content Creator | Stella Barry #293: Making the Call, Sports Broadcasters | Lucy and Emma Race #252: FIFA Women's World Cup, Media Volunteer | Vi Truong #197: Australian Grand Prix Corporation, Social Media Coordinator | Sophie Reis * - Follow SportsGrad on LinkedIn, Instagram and TikTok - Follow Reuben Williams on LinkedIn, Instagram and TikTok - Subscribe to the SportsGrad newsletter for job & networking opportunities: www.sportsgrad.com.au/events - Become a SportsGrad Member to shortcut your next job in sport: www.sportsgrad.com.au Big thanks to Deakin University for making this episode possible. Check out their Master of Sport Management, ranked #1 in Australia. Thanks for listening, much love! Hosted on Acast. See acast.com/privacy for more information.

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