The Italian American Podcast
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IAP 427 From Pizza Shop Hustles to Sneaker Success: The Story Behind Direct Kicks
• 49 minIn this episode of the Italian American Podcast, hosts John, Marcella, and Pat sit down with Louis Lacarbonara, owner of Direct Kicks, a buy, sell, and trade sneaker store in Westchester County, New York. Louis shares how his entrepreneurial mindset was shaped by working in his family's pizzeria and launching small ventures as a kid, from selling pizza slices and gum to classmates to reselling sneakers online while attending Oklahoma State University. He reflects on the challenges of growing from an online business to multiple brick-and-mortar locations, overcoming obstacles such as flooding, legal disputes with landlords, and the constant demands of running a retail business. The conversation also explores the explosive growth of the resale market and the changing perception of secondhand goods. Louis explains how terms like "used," "pre-owned," and "vintage" influence consumer behavior, while discussing the appeal of collectible sneakers, Pokémon cards, Legos, and other hobby markets. The hosts examine how social media, limited releases, and scarcity fuel demand, and why collecting has become as much about identity and community as ownership. Throughout the episode, Louis emphasizes the importance of adaptability, persistence, and staying personally involved in every aspect of the business, from cleaning shoes to negotiating large collections. Drawing on lessons learned from family, college, and years of entrepreneurship, he offers practical insights into building a business that thrives through hard work, strong relationships, and a willingness to evolve with the market. HIS SOCIALS: Instagram: @DirectKicks Facebook: Facebook.com/DirectKicks HIS WEBSITE: www.DirectKicks.com STORE ADDRESS: 236 Mamaroneck Ave, Mamaroneck NY 10543 HOSTED BY: John Viola Patrick O'Boyle Marcella Martin Special Guest: Louis Lacarboncara
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