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Creator Science

Jay Clouse



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Jake Thomas – How to write great YouTube titles

• 59 min

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jake Thomas is the writer of Creator Hooks. Creator Hooks is a newsletter dedicated to helping you write better YouTube titles by studying human psychology. I read this newsletter every week, and what I love about Jake’s approach is that he’s very data-driven. In this episode, you’ll learn how to research your own titles, how you can leverage human psychology to get views, some successful frameworks for titles, and why curiosity is the most impactful emotion to tap into. Full transcript and show notes Subscribe to Creator Hooks Follow Jake Thomas on Twitter TIMESTAMPS 00:00 - He Is The Biggest YouTube Title Nerd IN THE WORLD 01:20 - DON’T Copy The Biggest YouTubers. Here’s Why 05:13 - How Jake Became OBSESSED With YouTube Titles 08:05 - The SECRET to Finding Patterns In Successful Titles 10:33 - The 3 Clickworthy Emotions You Don’t Know About 14:36 - How A Pro YouTuber ACTUALLY Makes Titles 19:09 - Playing The CRINGEY Game Of YouTube Titles 23:26 - Become A PRO At YouTube Titles 29:25 - Titles Are More Important Than Thumbnails (In Education) 30:54 - A/B Testing Titles For Beginners 37:25 - Is This Chapter Title A Waste Of My Time? 38:26 - How a Title Nerd Curates His Newsletter 42:54 - Make Titles For Humans NOT Algorithms 48:09 - STOP Putting “And” In Your Titles 49:40 - The Art Vs Science of Titles *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify ☕️ Buy Me A Coffee Learn more about your ad choices. Visit

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