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What’s Working in Marketing™

RightMetric

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Customer Centricity in The Age of Technology with Nicole Kealey, Chief Strategy Officer at Vision Critical

• 39 min

Nicole Kealey is the Chief Strategy Officer at Vision Critical. In this episode, Nicole discusses the key aspects that drive differentiation when it comes to using technology to create memorable experiences, how marketers can leverage insights from consumers to help guide technology investments, and shares some great examples of brands that are using a consumer-centric approach to cut through the noise.   For show notes, other episodes, and more content make sure to check out RightMetric.co.

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