Don't Do Marketing, Be Marketable. (Threads dead, baby?‪)‬ Voice Marketing with Emily Binder

Watch this episode on YouTube. Topics:
Threads burned bright for two weeks then DAU were down over 80%.
Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird.
Point: All marketing is one of three things:
BrandingPRDirect response
Everything else is just tactics. This concept from Bob Knorpp is so key.
I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell).
Success has less to do with tactics like social media or advertising; it's about whether you know why your business exists. Call it a north star, a reason for being. The rest will follow.
Book a marketing coaching session: emilybinder.com/call
Links mentioned:
Follow Samantha Russell on LinkedIn
Bob Knorpp's podcast: The Beancast
Mini-pod YouTube playlist: youtube.com/emilybinder
My favorite podcast tools:
Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript
ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone
Rate / review / subscribe to this show: emilybinder.com/podcast
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