7 min
Subscriptions for Success: Lessons from Uber One and Amazon Prime Voice Marketing with Emily Binder
-
- Marketing
Apply the principles of Amazon Prime and Uber One to your business. Give up the immediate gratification of MRR and play the ARR long game.
Let's talk about membership. Stickiness. Brand loyalty. There is one aspect I want you to focus on: Sell access (to you).
Related episodes (mini-pods):
Four Types of Leverage in Your Business (play on Spotify)Marketing is about Perception, Not Product (play on Spotify)Sell the Problem You Solve, Not the Product You Have (play on Spotify)
No one can argue against the value that Amazon Prime delivers. JPMorgan analyst Doug Anmuth estimated the true value of an Amazon Prime membership to be worth around $1,000 if you were to fully price out each service. (Via TheFly / JPMorgan)
In 2023, about 70% of US households have Amazon Prime. That’s more than those who decorate a Christmas tree, have a pet, or voted in the presidential elections. (Via Scott Galloway on Pivot podcast.)
Amazon Prime membership benefits:
Free two-day shipping, plus extra privileges like music and video streaming$139 annual fee
Uber One membership benefits:
Member pricing guaranteed: 5% off eligible rides and orders on food, grocery, alcohol and morePriority service: Top-rated drivers, and Uber One PromiseUnlimited $0 Delivery Fee on eligible ordersExclusive access to perks: Premium member support, special offers, invite-only experiences$9.99 per month or $99.99 per year
Video mentioned (Amazon shopping tips) - Our Favorite Spending Hacks with Brittney Castro, CFP
ThinkersOne: buy a personalized video greeting, a Zoom drop-in, or conference keynote:
https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488
Follow me/connect:
My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
Apply the principles of Amazon Prime and Uber One to your business. Give up the immediate gratification of MRR and play the ARR long game.
Let's talk about membership. Stickiness. Brand loyalty. There is one aspect I want you to focus on: Sell access (to you).
Related episodes (mini-pods):
Four Types of Leverage in Your Business (play on Spotify)Marketing is about Perception, Not Product (play on Spotify)Sell the Problem You Solve, Not the Product You Have (play on Spotify)
No one can argue against the value that Amazon Prime delivers. JPMorgan analyst Doug Anmuth estimated the true value of an Amazon Prime membership to be worth around $1,000 if you were to fully price out each service. (Via TheFly / JPMorgan)
In 2023, about 70% of US households have Amazon Prime. That’s more than those who decorate a Christmas tree, have a pet, or voted in the presidential elections. (Via Scott Galloway on Pivot podcast.)
Amazon Prime membership benefits:
Free two-day shipping, plus extra privileges like music and video streaming$139 annual fee
Uber One membership benefits:
Member pricing guaranteed: 5% off eligible rides and orders on food, grocery, alcohol and morePriority service: Top-rated drivers, and Uber One PromiseUnlimited $0 Delivery Fee on eligible ordersExclusive access to perks: Premium member support, special offers, invite-only experiences$9.99 per month or $99.99 per year
Video mentioned (Amazon shopping tips) - Our Favorite Spending Hacks with Brittney Castro, CFP
ThinkersOne: buy a personalized video greeting, a Zoom drop-in, or conference keynote:
https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488
Follow me/connect:
My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
7 min