Voice Marketing with Emily Binder

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5 Minutes to Ruin Your Reputation - Ethos for Marketing (Part 1 of 3)

As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” Aristotle said there are three pillars of persuasion. For your marketing, the first one you need is ethos: credibility. Without it they won't trust anything you say. Recommended reading: Influence: The Psychology of Persuasion by Robert Cialdini. Tune back in for part 2 about pathos next time. Rate/review and subscribe to this podcast wherever you listen: emilybinder.com/podcast. Hosted on Acast. See acast.com/privacy for more information.

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