4 min
The Most Hated Industries and Top 2 Disruption Ingredients Voice Marketing with Emily Binder
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- Marketing
What are the most hated industries? Healthcare, airlines, insurance, banking, internet service providers and more. They are ripe for disruption due to two forces: Millennials and Gen Z, and cryptocurrency. There are direct correlations between consumer happiness and their brand loyalty and purchasing patterns. McKinsey research suggests that improving customer experience can bring in up to 15% higher revenues. An increase in customer satisfaction also correlates to 15-20% lower costs for an organization. It pays to invest in a great CX (customer experience). Check out this brand fail from Intuit Quickbooks nickel and diming small businesses during the pandemic, charging $10 for previously free ACH. Poor choice guys!
Hosted on Acast. See acast.com/privacy for more information.
What are the most hated industries? Healthcare, airlines, insurance, banking, internet service providers and more. They are ripe for disruption due to two forces: Millennials and Gen Z, and cryptocurrency. There are direct correlations between consumer happiness and their brand loyalty and purchasing patterns. McKinsey research suggests that improving customer experience can bring in up to 15% higher revenues. An increase in customer satisfaction also correlates to 15-20% lower costs for an organization. It pays to invest in a great CX (customer experience). Check out this brand fail from Intuit Quickbooks nickel and diming small businesses during the pandemic, charging $10 for previously free ACH. Poor choice guys!
Hosted on Acast. See acast.com/privacy for more information.
4 min