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Voice Marketing with Emily Binder

Emily Binder

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Why Male Strippers Dress as Firemen

• 3 min

"It is impossible to generate trust, respect, affection, attention, reputation, generosity, or sexual appeal through rationality." Let's dig into this concept from Rory Sutherland's book "Alchemy." Male strippers dress as firemen because bravery is sexy. If rationality was sexy, they'd dress as accountants. Apply this to your brand. Be brave. Mentioned: Daniel Kahneman's system 1 and system 2 thinking (brain science). Pick up "Alchemy" on Amazon: https://amzn.to/3ffio4v See acast.com/privacy for privacy and opt-out information.

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