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Voice Marketing with Emily Binder

Emily Binder



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Marketing a Ritual: Corona Beer with Lime

• 5 min

Did Corona beer sales suffer during the pandemic? Nope. As of December 2020, "profit from the beer division of alcohol company Constellation Brands, which owns the rights to Corona in the United States, rose 13% in the late summer and fall, according to Wall Street analysts" - via CBS News. Let's dig into the fantastic use of pathos, personal connection, and memorability that Corona has capitalized on in their marketing of Corona and a lime. Why is this ritual so powerful, what does the lime really do, and how can you apply their recipe for success to your marketing? See acast.com/privacy for privacy and opt-out information.

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