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Voice Marketing with Emily Binder

Emily Binder

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Charm Pricing: Why 9, 99, and 95 Work So Well

• 4 min

Why is charm pricing so effective? Which digits in a price point increase the conversion rate? Why does $1.99 seem so much cheaper than $2.00? Here's the deal: it's all about perception and our lazy brains. Use this information to your advantage in whatever product you're selling whether retail, ecommerce, or SaaS. See acast.com/privacy for privacy and opt-out information.

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