Voice Marketing with Emily Binder podcast show image

Voice Marketing with Emily Binder

Emily Binder

Podcast

Episodes

Listen, download, subscribe

What is Your Product's Benefit? Forget Features

• 3 min

We still have human beings doing marketing and writing copy because rich data and great targeting can only go so far. Power index = Reach x Engagement. Instagram has about one-third as many users as Facebook, but garners 15x the level of engagement. Based on power index, Instagram is the world’s most powerful platform. But if you don't have your product's BENEFIT vs FEATURES clear and compelling, it won't matter how well your advertising is targeted. See acast.com/privacy for privacy and opt-out information.

Voice Marketing with Emily Binder RSS Feed


Share: TwitterFacebook

Plink icon