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Voice Marketing with Emily Binder

Emily Binder

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Not Another Lighthouse or Anchor: Snappy Kraken's Robert Sofia- Podcast Clip

• 2 min

Financial firms have a lot of blue, green, and lighthouses, anchors, trees, or pinnacles. Why is looking and sounding the same so popular when it's actually not effective for marketing? This goes back to human instinct to fit in. But you might want to stand out if you want your business to succeed. A clip featuring Robert Sofia, CEO of Snappy Kraken, our guest on episode 74 of the Beetle Moment Marketing Podcast: https://beetlemoment.com/podcast-robert See acast.com/privacy for privacy and opt-out information.

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