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Voice Marketing with Emily Binder

Emily Binder

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2020 Smart Home Audio Report

• 2 min

From the Edison and NPR 2020 smart home audio report: "With 41% percent of the U.S. population saying they are staying at home and not leaving unless it is an emergency and 54% only going to places they feel safe and/or are necessary, new research shows how smart speakers and voice assistants are increasingly becoming a part of their everyday lives. 52% of voice-assistant users say they use voice tech several times a day or nearly every day, compared to 46% before the outbreak. 36% of U.S. adult smart speaker owners say they are using their device more to listen to music and entertainment since the outbreak, and 52% of 18-34-year-olds say the same. 35% of U.S. adult smart speaker owners are listening to more news and information since the COVID-19 outbreak, and 50% of those ages 18-34 say the same." See acast.com/privacy for privacy and opt-out information.

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