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Voice Marketing with Emily Binder

Emily Binder



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52% of Buyers to Increase Podcast Spend H2-2020

• 1 min

52% of advertisers plan to increase spend in podcast advertising in the second half of 2020. Traditional channels are suffering with anywhere from 51% to 62% of buyers reporting planned decreases for linear TV, terrestrial radio, direct mail, print, and OOH. See the rest of the data and our insights in our new blog post about U.S. advertising spend after COVID for H2-2020. This post goes into detail about the power of voice marketing through mediums like podcast advertising and why podcast ads are so impactful on purchase intent, with a 14% brand lift for products and services advertised on business podcasts. See our Instagram post on @beetlemoment about the emotional connecting created through podcast advertising. See acast.com/privacy for privacy and opt-out information.

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