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Voice Marketing with Emily Binder

Emily Binder

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The Right It - Pretotyping from Alberto Savoia

• 2 min

As Google’s Innovation Agitator, Alberto Savoia forged, tested and perfected Pretotyping, a powerful set of tools and techniques to help innovators, product managers, and entrepreneurs make sure that they are building The Right It before they build It right. Hear how Best Buy used this concept for their technology trade-in program, NextPlay, taking it from a single parking lot tent test to a successful national program with coupons that resulted in greater overall purchase revenue. Subscribe free to this podcast or hear new episodes hands-free on weekdays on Alexa Flash Briefing. See acast.com/privacy for privacy and opt-out information.

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