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Voice Marketing with Emily Binder

Emily Binder

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How Many Ads We Really See: Seek Data Truth

• 2 min

Inspired by a 2015 post that was clearly an SEO tactic for a small Missouri ad agency. Their post was littered with internal links to their Facebook Ad services and rich keyword text, keyword stuffing, the works of early 2000s SEO tactics. But worse, this post has an unsubstantiated stat about the average American seeing "4,000 to 10,000" ads per day. There is no data to back it up. Unfortunately, many more articles, even from quality pubs, continued to cite the stat, often times not linking to the original source but to a secondary or third source down a chain of links. That was good enough for them. Be careful with your data. Always provide reputable original sources with years. Don't be part of the problem. Some truth about the original query: "Yankelovich, a market research firm, estimates that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today. About half the 4,110 people surveyed last spring by Yankelovich said they thought marketing and advertising today was out of control." - The New York Times, 2007 See acast.com/privacy for privacy and opt-out information.

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