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Mike Bifulco

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The Florida Effect

7/16/2021 • 7 min

The Florida Effect is a phenomenon discovered by Cognitive Science researchers in 1996, that shows how human behavior can be primed by simply encountering words that follow a certain theme. Learn a bit about the experiment, and some of the implications it has on the world around us.

Simple habits for a happier team
BECOME UNREASONABLE: Designing for Hospitality
Keep your tools sharp
Gestalt: Design principles every developer should know
Why your weekend projects help you level up
Take my money! Some of my favorite tools, and why I pay for them
Tiny Tips for better SEO
Reflecting on the first year of Craftwork
I hate Tailwind CSS. Here's why I use it.
Build, Measure, Listen, Rebuild
Why your favorite apps and creators all pivot in January
Fitts' Law, and the Beauty of Big Goals
Learning is an Infinite Game
Perception and unexpected tricks of the mind
Design rules everyone should know
The Von Restorff Effect, and how AI broke my brain

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