8 min

4 reasons you need a strong brand identity‪.‬ build your profitable product business with mel robbins thelotco business podcast

    • Marketing

Is your brand identity strong?

Do you use the same colours or fonts on your website as your emails?  Or do you have a completely different looking Instagram look and feel to your actual physical store?

It is super important to have cohesion and consistency between all the design elements of your business.
Customers no longer only have 1 or 2  experiences or touchpoints with your business so it is crucial to make sure all the elements tie together and are consistent
Having a strong brand identity is crucial.  I chat today about the reasons why and in what aspects of your brand they should be showing up and remaining strong also. 
 From the cover of your reels (if you are doing reels if not you should be!!) to the colour of your tissue paper or tone of your emails it all matters!!

To learn more about how to manage, scale and love every aspect of your product-based business or retail store join the waitlist for my membership where we learn new things each month to help you on your journey.

 https://www.thelotco.com.au/waitlist-membership
 or follow along on Instagram @thelotco to pick up some tips and tricks to help you grow your brand or retail bricks n mortar store.
I'm Mel Robbins! from @thelotco

Register for my FREE webinar here https://www.thelotco.com/training

And if you want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years in Retail and Wholesale Sales and Marketing.

Grab my 8 step checklist on building a profitable product business.

Is your brand identity strong?

Do you use the same colours or fonts on your website as your emails?  Or do you have a completely different looking Instagram look and feel to your actual physical store?

It is super important to have cohesion and consistency between all the design elements of your business.
Customers no longer only have 1 or 2  experiences or touchpoints with your business so it is crucial to make sure all the elements tie together and are consistent
Having a strong brand identity is crucial.  I chat today about the reasons why and in what aspects of your brand they should be showing up and remaining strong also. 
 From the cover of your reels (if you are doing reels if not you should be!!) to the colour of your tissue paper or tone of your emails it all matters!!

To learn more about how to manage, scale and love every aspect of your product-based business or retail store join the waitlist for my membership where we learn new things each month to help you on your journey.

 https://www.thelotco.com.au/waitlist-membership
 or follow along on Instagram @thelotco to pick up some tips and tricks to help you grow your brand or retail bricks n mortar store.
I'm Mel Robbins! from @thelotco

Register for my FREE webinar here https://www.thelotco.com/training

And if you want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years in Retail and Wholesale Sales and Marketing.

Grab my 8 step checklist on building a profitable product business.

8 min