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thelotco business podcast

Melissa Robbins

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4 reasons you need a strong brand identity.

• 8 min

Is your brand identity strong? Do you use the same colours or fonts on your website as your emails?  Or do you have a completely different looking Instagram look and feel to your actual physical store? It is super important to have cohesion and consistency between all the design elements of your business. Customers no longer only have 1 or 2  experiences or touchpoints with your business so it is crucial to make sure all the elements tie together and are consistent Having a strong brand identity is crucial.  I chat today about the reasons why and in what aspects of your brand they should be showing up and remaining strong also.   From the cover of your reels (if you are doing reels if not you should be!!) to the colour of your tissue paper or tone of your emails it all matters!! To learn more about how to manage, scale and love every aspect of your product-based business or retail store join the waitlist for my membership where we learn new things each month to help you on your journey.  https://www.thelotco.com.au/waitlist-membership  or follow along on Instagram @thelotco to pick up some tips and tricks to help you grow your brand or retail bricks n mortar store.

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