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Marketing and Innovation Update: Data and Shiny Object Syndrome
• 53 min“There’s no data behind a shiny object.” It’s the Marketing and Innovation update on Social Geek. Today: avoiding Shiny Object Syndrome! First, Brandi Kloostra, VP of Digital Marketing at Franworth, shares the five data points in digital marketing that she is watching closely for each of her brands and for all of her franchisees. How have the most critical data points changed over the past five years? How has the use of AI changed the way we assess marketing data? And, what are our favorite memes? Next up, Rebecca Wright, President of franchise marketing platform JBecca, joins the podcast to discuss the biggest data challenges franchise systems are facing right now. How can upfront assessment of data improve your return on ad spend and positively impact your SEO & organic marketing? How can data lead a system’s franchise development success as driving brand marketing and local franchisee marketing? And what if … it works?!? And thanks for your support Northeast Color, Hughes, Citrin Cooperman, and Tsource.
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