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Other Life

Justin Murphy

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Engineering negative virality

• 63 min

In-depth case study of a nuclear tweet. After my globally nuclear tweet about Greta & Epstein, I thought a lot about the factors that predict negative virality (AKA being "ratio'ed" on Twitter; getting a high ratio of replies to retweets, i.e. a lot of backlash relative to endorsement). A few weeks later, when drafting a quick tweet, I had a very strong intuition that the tweet would be ratio'ed hard. When I turned out to be right, I gained confidence in my theory of negative virality and decided to elaborate it through a case study of this one particular tweet. ✦ The tweet. https://twitter.com/jmrphy/status/1197664774097522688 ✦ I have a free course on this stuff, called Revolutionary Internet Galaxy-Brain. ✦ If you'd like to discuss this podcast with me and others, suggest future guests, or read/watch/listen to more content on these themes, request an invitation to my free community forum. ✦ This podcast is made possible by my patrons so big thanks to them. If you'd like to help expand my operations, you can become a patron yourself.

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