The Model FA
David DeCelle
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Raising Diverse Voices in Wealth Management & Financial Services with Sonya Dreizler and Liv Gagnon
• 62 minSonya Dreizler and Liv Gagnon are the Founders of Choir, the financial services industry’s first diversity certification program for conferences. Choir is focused on amplifying the voices of women, non-binary people, and people of color in the financial services industry. Sonya Dreizler is a speaker, writer, and consultant dedicated to fostering conversations about gender and race in financial services. Her 20 years of industry experience include 14 years in traditional financial and investment roles. Before founding Solutions with Sonya and co-founding Choir, Sonya served as the President and CEO of Protected Investors of America. She completed her bachelor’s degree at the University of California, Los Angeles. Liv Gagnon is a media relations specialist, PR consultant, and branding expert who has helped many companies launch into the public eye. She is the founder of Portaga Creative, a brand messaging and strategic communications consultancy that serves financial companies driven by social value. After graduating from Belmont University with a bachelor’s degree in Public Relations, Liv worked with several organizations in public relations, including DVL Seigenthaler and FiComm Partners. Sonya and Liv join me today to discuss the importance of fostering diversity, equity, and inclusion in wealth management and financial services. They share their backgrounds and describe how they met and founded Choir. They explain how Choir is helping standardize representation in wealth management and financial services conferences through their pledge and certification programs. They also underscore the value of advancing diversity, equity, and inclusion in any industry and highlight how conference organizers and allies can contribute to the effort. “In finance, we’ve heard a lot of the same type of voice for a long time, but, just like a choir, we can better serve the industry and the public when we hear from everybody’s voices and perspectives.” - Sonya Dreizler This week on The Model FA Podcast: How Sonya began her career in the broker-dealer and RIA industry The values Choir is founded upon as a company Liv’s background and her journey to starting her own branding and PR consulting firm What Choir is, its mission, and how Sonya and Liv came up with the company’s name The Choir pledge and certification program for conferences Changing the financial services industry’s perception of diversity and representation How Choir is spreading awareness on diversity, equity, and inclusion in wealth management and financial services Why industries should care about representation How conference organizers can help advance the cause of diversity, equity, and inclusion in the industry Where Sonya thinks conferences are heading in the next few years Resources Mentioned: Book: Professional Troublemaker: The Fear-Fighter Manual by Luvvie Ajayi Jones Book: Pachinko by Min Jin Lee Book: Mediocre: The Dangerous Legacy of White Male America by Ijeoma Oluo Book: So You Want to Talk About Race by Ijeoma Oluo Book: Will by Will Smith Book: Can’t Hurt Me: Master Your Mind and Defy the Odds by David Goggins Our Favorite Quotes: “Avoid doing something purely for the purpose of checking the box; you have to have the right intention around it.” - David DeCelle “Representation is not just ‘nice to have.’ It’s good for business and moving an industry forward; it brings new perspectives that drive innovation, new technologies, new networks, and entire communities we’re looking to serve.” - Liv Gagnon “It’s tough to care about something you can’t see, feel, or touch. Verbalizing your mindset is always helpful.” - David DeCelle Connect with Choir: Choir Choir Voices Choir on LinkedIn Choir on Instagram Choir on Twitter Email: info@hellochoir.com Connect with Sonya Dreizler: Sonya Dreizler on LinkedIn Sonya Dreizler on Instagram Sonya Dreizler on Twitter Connect with
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