Journey to $100 Million
Erik J. Olson & Kevin Daisey
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How We’re Closing The Loophole For Non-ideal Prospects• 4 min
Array Digital is raising the stakes to ensure we always sell to our ideal prospects. We have begun niching in on three specific personas: law firms, medical practices, and home services companies. We don’t want to lose a big deal so by setting and regularly updating our threshold for deals with customers that may not be not our ideal prospects; the threshold starting Jan 2021 is $10,000. We plan to work towards only accepting clients that fit within our niches. We know that we can do an amazing job within our segments, and we do not want to make mistakes at our customer’s expense. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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