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Journey to $100 Million

Erik J. Olson & Kevin Daisey

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Reconciling Our Marketing Strategy Against Our Execution

• 5 min

When’s the last time you updated your marketing strategy? We make a lot of changes as ideas come up, but it is a good idea to regularly update your marketing strategy to make sure it aligns with your current execution. Our original strategy was to market towards l local business only. Since we are meeting with our prospects face to face during Covid, we are able to pitch the same way with potential customers that are not local. Along the way we also noticed were doing things that no longer fit in our marketing strategy. Once you realize there is a discrepancy, you have to reconcile it. Once we updated our marketing strategy, we were able to cut off projects that no longer serve a purpose. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

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