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Journey to $100 Million

Erik J. Olson & Kevin Daisey

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Introducing The “Array Way”

• 6 min

Kevin and Erik have been talking a lot about how we do things at Array Digital and have realized that just because other businesses do something a certain way, that is not justification for doing it just like them. There should be no “that’s just the way the industry does it.” For example, we bill our clients by ACH while most other businesses in our industry send an invoice then wait for a check to come in the mail with 60-90 payment terms. We set the expectation early with our customers and it’s not a problem because we did that. There are also things that we do culture-wise that are the “Array Way.” For example, we have unlimited paid time off. It sounds scary but with a few rules in place, it has gone over very well. We also do things in our culture to ensure individual team members get recognition throughout the day. There are so many more things that we’ve implemented here that define the “Array Way.” — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

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