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Journey to $100 Million

Erik J. Olson & Kevin Daisey

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Our Segments Are Largely Recession Proof

• 5 min

Up until about six months ago we were willing to do digital marketing for just about any established business that needed it. When Covid hit we started to rethink that. We lost our biggest client, who was a retailer. It hurt. That's when we started to look at the different industries that we serve and we noticed some are more recession-proof than others, and we do really well for those industries. The industries we’re talking about are law, medical and home service industries. While some marketing agencies focus on specific niches, we are not there - yet. The pandemic forced us to narrow down the segments we serve, and it’s been really good for us and our clients. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

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