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Journey to $100 Million

Erik J. Olson & Kevin Daisey

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When It Comes To Salespeople, Always Hire Hunters

• 5 min

There are two big categories of salespeople: hunters and farmers. The difference between them is how they go about getting prospects and turning them into clients. A hunter is a salesperson that goes out and meets people and very quickly tries to convert them into a prospect. They offer value quickly so they can start to talk business and get them into the pipeline. They’re actively going out, actively getting business, and actively trying to close them. A farmer is pretty much the opposite. A farmer may start a podcast, interact with people on social media, go to events to network, but they don’t press too hard when it comes to converting someone into a prospect. They are more so invested in business development and doing things to bring awareness to your business. It’s a longer process, takes a long time to pick up speed, but it is still a completely valid sales strategy. We’re looking for hunters. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

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