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Journey to $100 Million

Erik J. Olson & Kevin Daisey

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Focus on Communications Not Communications Tools

• 4 min

Erik recently saw a message in one of the groups he’s part of where someone asked about simple web-based meeting agenda software recommendations. This person is focusing on a tool that can hopefully make running meetings easier and more effective but this tool would start to become a distraction. To run an effective meeting, you need the basic tools like an Internet connection but a tool is not going to make a meeting effective and communicate what you want to communicate in the meeting. Good communication, being apathetic about the topic at hand, having a structure to the meeting, and an open dialogue make a good meeting. A lot of the time, people focus on the tool but not on the actual communication. Focusing on the tool rather than thee communication is an escape from the real problem: people being afraid to speak up, being apathetic, and being disengaged. Just use a simple document to outline the things you want to cover in the meeting. Otherwise, you’re just going to have a rambling session which doesn’t make for a great meeting. The tool Erik would suggest is an agenda and you go from top to bottom. It can be that simple. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

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