Journey to $100 Million
Erik J. Olson & Kevin Daisey
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Future organizational structure• 4 min
We are a pretty small company with a pretty simple org chart. We're growing, but as a team of 14 we're still pretty small and the way the company is structured is straightforward. At the top we have Erik and Kevin. Erik is the CEO and oversees all of operations. Kevin is the CMO and oversees the sales department. Below that we have Glen, who’s our Sales Manager, Jamal, who oversees the web design team, and Jake, who oversees SEO, social media and advertising. Each of them have a team who work under them in each of those services. Our goal is to become a $100M a year advertising agency, specializing in medical, law, and the home service industries. As we grow Kevin envisions our org chart changing to possibly having a team for each of those services, under each industry. That would mean that every industry would have a team that knows the ins and outs of that industry, and how to best serve it. As the company grows even more, we might even have teams for sub-sects of each of those industries. There may be some change at the top of the org chart, but Kevin really sees most of the change happening at the lower levels. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!
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