How To Build Your Personal Brand with Steve Sims Get Rich Education

“You DO care about what others think of you. That’s your reputation.” -Keith Weinhold
People care about your brand when you create value for them. Next, you must reach people.
A construction worker in London decided that he wasn’t where he was meant to be in life. He’s our guest, Steve D. Sims.
He started asking others why they were wealthy but he wasn’t.
A personal branding expert, Steve tells us why the right brand for you is the “authentic you”.
When you meet someone, ask them about themselves. They are their own favorite subject.
“A brand is what people say about you when you’ve left the room.” -Steve Sims
Brands are either solution-based or aspirational.
Every person has a brand.
Donald Trump was well-branded because he had clear slogans like “Make America Great Again” and “Build A Wall”.
The lesson? Be clear about who you are or what you stand for.
It’s OK to know what you’re “not”. For example, I didn’t know how to hire a COO for GRE and still don’t have experience managing people.
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Partial transcript:Welcome to GRE! I’m your host, Keith Weinhold. There’s so much to pack into one show today - inflation at its highest rate in over 40 years, the Fed raising interest rates the most in 28 years, rents are going up fast, then GRE’s COO Aundrea Newbern & I on our favorite REI resources. Today, on Get Rich Education.
 
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Welcome to GRE! I’m your host, Keith Weinhold.
 
When it comes to developing your personal brand to it’s highest potential, what are those traps you might be falling into that have prevented you from doing so. And…
 
There was once a construction worker in London and one day he realized that this just wasn’t where he was meant to be in life. 
 
He contributes to the personal brand discussion today too… on this week’s episode of Get Rich Education.
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Welcome to GRE! From Franklin, MA to Franklin, TN and across 188 nations worldwide… I’m Keith Weinhold. 
 
With more than 4 million listens, though you’re tuned into one of America’s longest-running and most listened-to real estate shows, today, it’s about how to develop your personal brand which applies most anywhere.
 
There are a few definitions of a brand. A more strict one is that a brand is an intangible marketing or business concept that helps people identify a company, product, or individual.
 
OK, I guess that’s pretty good. Another definition of a brand I’ve heard that I like is: “Your unique promise kept over time.” That’s what a brand is.
 
A big part of keeping promises is doing what you say you’re going to do. Therefore, it’s a commitment.
 
In my mind, a big part of that is keeping your appointments. 
 
If I’m going to collaborate with someone and we have a pre-determined date & time, I put that on my calendar and I would not change that commitment unless some inordinate or unusual circumstance came up.
 
That person trusted me with t