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Creator Science

Jay Clouse



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Maurizio Leo – the sourdough bread blogger who became an overnight success

• 53 min

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Maurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years. Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home. Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook! In this episode, you’ll learn: How to be patient with what you’re creating Why Maurizio responds to every email he receives How he makes money from a baking blog And what he’d do differently to better prepare for his website’s sudden traffic Full transcript and show notes Follow Maurizio on Instagram / Youtube / Pinterest The Perfect Loaf Website / Newsletter / Book TIMESTAMPS 00:00 - Overnight Success Doesn’t Happen Overnight 01:56 - Maurizio’s Slow Beginnings 06:14 - Posting to Nobody for 5 Years 12:11 - Branching Out Into Instagram and YouTube 15:12 - People Start Paying Attention to Maurizio 17:37 - How Maurizio Thinks About SEO 18:46 - Going ALL IN on Content 20:29 - Blowing Up During the Pandemic 24:16 - How to Prepare for Growth 27:39 - Maurizio’s Business Model 31:17 - Chat Vs Forum Based Community Tools 34:24 - The Insane Process of Publishing a Book 40:52 - Preparing for a Book Release 43:50 - Does Email or Instagram Sell Better? 45:09 - What’s Next for Maurizio? *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit

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