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Creator Science

Jay Clouse



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Chris Williamson – How his podcast exploded to 70 million downloads and 125 million views

• 59 min

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Chris Williamson is a former club promoter turned podcaster with his show Modern Wisdom. In just a few years, Modern Wisdom has generated more than 70 MILLION downloads with interviews of guests like Jocko Willink, Dr. Andrew Huberman, and Ryan Holiday. Not only that, but Chris has more than 700,000 subscribers on YouTube too. And while Chris started podcasting in 2018, things really accelerated for him in 2020. In this episode, you’ll learn: How Chris thinks about the role of HYPE and clickbait Why Chris worries more about being a “vibe architect” than over-preparing for his interviews The highest leverage activity he spends his time on to grow his show How he thinks about the role of video in podcasting Full transcript and show notes Follow Chris on Instagram / Twitter / YouTube Chris's Website / Podcast TIMESTAMPS 00:00 - How Did Chris Williamson Blow Up? 01:33 - Modern Wisdom Podcast Beginnings 04:52 - How Chris Avoids Burnout 08:16 - How Club Promoting Helps Creators 10:18 - Role of Hype and Clickbait in Content 16:16 - Logistics of In Person Episodes 18:10 - In Person VS Remote Interviews 21:46 - Logistics of Posting 3 Episodes Per Week 23:19 - What Does Good Preparation Look Like? 27:24 - How to Build Rapport With Someone Intimidating 31:17 - Chris’s Joe Rogan Experience 35:35 - Working Solo VS With a Partner 38:22 - Why 3 Episodes Per Week? 41:07 - How To Drive New Audio Listeners 42:56 - Where Podcasters Should Focus Their Efforts 47:58 - 6 Tips For Remote Interview Podcasts 52:06 - Clips VS Shorts *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit

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