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Creator Science – Learn from today's top content creators

Jay Clouse



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Natalie Ellis of bossbabe – Attracting 3.5 million followers on Instagram (and what's working today)

• 54 min

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Natalie Ellis is the co-founder and CEO of bossbabe. bossbabe is a community of female entrepreneurs – and it started on Instagram. Today, the bossbabe Instagram account has more than 3.5 million followers. In this episode, you’ll learn what’s working TODAY on Instagram, how to make content that gets shared, how to turn your followers into email subscribers, and why you need to be open to change if you’re building your business on Instagram. Full transcript and show notes Follow Natalie on Instagram / YouTube / TikTok Follow bossbabe on Instagram / Website / YouTube *** TIMESTAMPS 00:00 - Natalie Ellis Is An Instagram Queen 01:42 - How bossbabe Grew So Fast 05:45 - Personal Brand Vs Separate Entity 07:35 - Qualities Of A Viral Instagram Post 09:31 - Being Relatable Without Being Negative 11:35 - Writing Is At The Core of Creativity 12:44 - Why Choose Instagram? 15:13 - How To Move Followers To Email 17:04 - Craft A Viral Instagram Reel That Converts 20:45 - Do You HAVE To Use Reels? 22:55 - Are Captions And Hashtags Important? 23:28 - In Feed Content Vs Stories 24:26 - Different Eras Of Instagram 26:14 - What Platform Is The Best To Start From Zero? 28:18 - Building A Personal Brand To Support A Company 31:05 - How To Approach Building With A Partner 38:16 - Product Strategy Masterclass For Creators 44:56 - How To Prioritize What You Should Be Doing 46:39 - How Being A New Mom Changed Natalie’s Work *** RECOMMENDED NEXT EPISODE → #88: Tori Dunlap *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit

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