Creator Science – Learn from today's top content creators

Jay Clouse

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Sarah Renae Clark – How This YouTuber Built A $200K/mo Coloring Book Empire

12/20/2022 • 70 min

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Sarah Renae Clark is a YouTuber who creates coloring books to help you overcome anxiety and create something you can be proud of. Recently, Sarah launched her newest product the Color Cube, a physical product that makes color selection easy and fun! With 250 color palettes as handy cards to help build your confidence in choosing colors that look good. The Color Cube had a $50,000 launch and currently generates about $200,000 per month! In this episode, you’ll learn how Sarah used communities to build her audience, how Pinterest plays a key role in her business, how YouTube improved her email newsletter engagement, and why actually caring about PEOPLE is what builds your business. Full transcript and show notes Learn more about Sarah Learn more about the Color Cube Follow Sarah on YouTube / Instagram / Twitter *** TIMESTAMPS 00:00:00 - She Built An Empire With… Coloring Books? 00:01:22 - The Emergence Of Adult Coloring Books 00:04:05 - The Beginnings Of Sarah’s Business 00:06:22 - What Makes A Good Coloring Book? 00:08:01 - Most People Give Up Too Soon 00:09:24 - Integrating Into New Communities For Your Business 00:15:13 - Using Free Samples To Sell 00:18:22 - The Best Business Advice Sarah Got 00:20:34 - Creators Are Autodidactic 00:23:16 - How To Help People Navigate Your Catalog 00:28:57 - Can You Rely On One GREAT Revenue Stream? 00:30:58 - Pinterest Almost Killed Sarah’s Business 00:38:57 - Sarah Starts A YouTube Channel 00:43:22 - Building Relationships With Your Audience 00:47:15 - How To Manage Operations At Scale 00:49:27 - Working With Your Significant Other 00:54:16 - Making Physical Products Is HARD (The Color Cube) 01:01:16 - Sarah COLD Launched The Color Cube *** RECOMMENDED NEXT EPISODE → #174: Bonnie Christine *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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