53 min
Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription Creator Science
-
- Entrepreneurship
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Jason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs.
Supercast is a podcast subscription platform for thousands of podcasters, networks, and publishers. Their top 10 podcasters earn $12+ million a year directly from their listeners.
In this episode, we talk about Jason’s path to Supercast, when a premium podcast subscription makes sense, how to create good incentives for subscribers to pay, and why none of this has been possible without Experimentation.
Full transcript and show notes
Learn more about Supercast
Follow Jason Sew Hoy on Twitter
TIMESTAMPS
00:12 - Creator Ecosystem Bird’s Eye View
00:34 - Today’s guest
01:02 - Jason’s Journey To 99designs
02:16 - Jason Saw The Power Of Podcasting
02:50 - What We Learn Today
03:30 - The Unusual Beginning’s of 99designs
08:26 - Creator vs Creative
14:12 - Tim Ferris Inspired Jason’s Interest In Podcasts
16:19 - Jason Meets Andrew Wilkinson and Sam Harris
16:43 - Patreon Problems Needed Solutions
17:30 - Start Of Supercast
18:29 - Money Behind A Huge Podcast Launch
21:37 - Why Breaking Points Blew Up
23:06 - How Can I Sustain Creating Bonus Content?
24:16 - Supercast Q+A Feature
25:13 - Best Trick To Growing A Paid Community
29:39 - Is Ad Free Enough To Convert a Free Listener?
31:19 - Is 5% Conversion Rate The Standard?
32:58 - Teams Behind Successful Podcast Creators
34:28 - When To Monetize Your Podcast
40:09 - Best Incentives to Convert Free Listeners to Paid
44:16 - How To Price A Premium Membership
46:24 - Monthly vs Yearly Pricing
***
CONNECT
📬 Subscribe to the newsletter
🐦 Connect on Twitter
📸 Connect on Instagram
🎵 Connect on TikTok
🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
📞 Leave me a voicemail
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
☕️ Buy Me A Coffee
***
PODGLOMERATE NETWORK
This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.
Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Freelance to Founder.
Learn more about your ad choices. Visit megaphone.fm/adchoices
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Jason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs.
Supercast is a podcast subscription platform for thousands of podcasters, networks, and publishers. Their top 10 podcasters earn $12+ million a year directly from their listeners.
In this episode, we talk about Jason’s path to Supercast, when a premium podcast subscription makes sense, how to create good incentives for subscribers to pay, and why none of this has been possible without Experimentation.
Full transcript and show notes
Learn more about Supercast
Follow Jason Sew Hoy on Twitter
TIMESTAMPS
00:12 - Creator Ecosystem Bird’s Eye View
00:34 - Today’s guest
01:02 - Jason’s Journey To 99designs
02:16 - Jason Saw The Power Of Podcasting
02:50 - What We Learn Today
03:30 - The Unusual Beginning’s of 99designs
08:26 - Creator vs Creative
14:12 - Tim Ferris Inspired Jason’s Interest In Podcasts
16:19 - Jason Meets Andrew Wilkinson and Sam Harris
16:43 - Patreon Problems Needed Solutions
17:30 - Start Of Supercast
18:29 - Money Behind A Huge Podcast Launch
21:37 - Why Breaking Points Blew Up
23:06 - How Can I Sustain Creating Bonus Content?
24:16 - Supercast Q+A Feature
25:13 - Best Trick To Growing A Paid Community
29:39 - Is Ad Free Enough To Convert a Free Listener?
31:19 - Is 5% Conversion Rate The Standard?
32:58 - Teams Behind Successful Podcast Creators
34:28 - When To Monetize Your Podcast
40:09 - Best Incentives to Convert Free Listeners to Paid
44:16 - How To Price A Premium Membership
46:24 - Monthly vs Yearly Pricing
***
CONNECT
📬 Subscribe to the newsletter
🐦 Connect on Twitter
📸 Connect on Instagram
🎵 Connect on TikTok
🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
📞 Leave me a voicemail
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
☕️ Buy Me A Coffee
***
PODGLOMERATE NETWORK
This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.
Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Freelance to Founder.
Learn more about your ad choices. Visit megaphone.fm/adchoices
53 min