Chris Do – From running a multimillion dollar design agency to becoming a multimillion dollar creator Creator Science

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EPISODE DESCRIPTION
Chris is a legend in the creative world. He is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind, a Brand Strategy Design Consultancy. Blind has worked with some incredible clients including MLB, Wells Fargo, Honda, Intel, Microsoft, NFL, Nike, Showtime, EA, Google, Audi, Sony, XBOX, Snapchat, and Riot Games.
Chris is also the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
In this episode, we talk about Chris’s path from design school to content creation, the bold moves he took to transition from agency life to creator life, how you can make that same transition, and why today he’s all in on Content as a way to impact a billion people.
Full transcript and show notes
Learn more about Blind
Learn more about the Futur
Subscribe to The Futur on YouTube
Follow Chris Do on Twitter / Instagram / TikTok / LinkedIn

TIMESTAMPS
00:14 - Today’s guest
01:01 - Chris took on a challenge
02:25 - A traditional path wasn’t for Chris
04:25 - What we learn today
05:07 - Chris’s start in the design world
05:59 - Honing your craft vs business development
06:51 - When Chris started to find success
07:21 - The importance of consistency and relationships
09:29 - Concept of “trading up”
11:15 - How you work with BIG clients
14:40 - Is there any risk to spec work?
18:28 - Chris’s transition from Blind to The Futur
22:04 - Blind’s business model during the transition
22:56 - The painful part of business
23:45 - What was driving the shift towards content?
26:50 - The plan for Blind employees
27:27 - Difference between YouTube and commercial work
28:18 - Cultural redefinition at Blind
29:46 - Chris’s start in content
31:25 - Start of The Futur
32:52 - How was The Futur making money?
33:37 - Chris’s identity crisis
37:04 - Voice of The Futur
40:45 - How YOU can make the transition to content
44:37 - How Ben Stiller found the Severance animator
45:30 - You’re 2 or 3 people away from who you need to know
47:21 - The ugly side people don’t talk about
48:30 - Ask and you shall receive
49:23 - How to land your dream job
53:04 - What is Chris struggling with today?
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