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Creator Science

Jay Clouse



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Wes Kao – Should you teach a cohort-based course?

• 56 min

Wes Kao is co-founder of Maven, the first platform for cohort-based courses. Maven helps creators build a cohort-based course and deliver an incredible student experience at scale. She helped build cohort-based courses for (from the co-founder of MasterClass), David Perell’s Write of Passage, Tiago Forte’s Build a Second Brain, Section4/Professor Scott Galloway, and Morning Brew. Previously, Wes was the co-founder of the altMBA. Under her leadership, the altMBA grew from zero to 550 cities in 45 countries in three years. She designed the altMBA's beloved coaching system, grew the global community, built the marketing engine, and built a team of 40 people to support rapid scaling. In this episode, we talk about Wes’s early experiences building cohort-based courses, how you can decide whether teaching a CBC is right for you, the frameworks you can use to design your course curriculum, and why Rigorous Thinking helps her to build quickly without wasting time on failed experiments. Learn more about Wes Kao Learn more about Maven Wes's piece on Spiky Points of View Follow Wes on Twitter Follow Jay on Twitter Follow Creative Elements on Instagram Full transcript and show notes *** SPONSORS View all sponsors and offers *** IF YOU LOVE CREATIVE ELEMENTS Leave me a voicemail Subscribe to weekly episode emails Leave a review on Apple Podcasts Leave a rating on Spotify Buy Me A Coffee *** ABOUT JAY CLOUSE Learn more about me Subscribe to my newsletter, Creative Companion Connect with me on Twitter Connect with me on Instagram Join #Tweet100 *** FOR PODCASTERS Enroll in my podcasting workshop Enroll in my course on podcasting, Podcast Like The Pros Learn more about Podpage *** PODGLOMERATE NETWORK This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like and Freelance to Founder. Learn more about your ad choices. Visit

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